Why It’s Not Working

Understanding the Two Levels of Channel Performance

You’ve put in the effort, made the videos, and hit the upload button, but why aren’t you seeing the results you hoped for? Let’s break it down into two critical areas: The Three T’s and the Three C’s.

The Three T’s: Getting Views

When your videos aren’t getting views, it’s often because of the Three T’s: Thumbnail, Title, and Tags. Here’s how to optimize each one:

Thumbnail

Your thumbnail is the first impression of your video. It needs to be eye-catching and relevant. Think of it as the cover of a book – it should make people want to click and watch your video. More on Thumbnails

• Design Tip: Use high-contrast colors, clear images, and readable text. Tools like Canva can help you create professional-looking thumbnails.

Title

Once the thumbnail grabs attention, the title needs to seal the deal. It should be compelling and informative, giving viewers a reason to watch your video.

More on Titles

• Writing Tip: Incorporate keywords naturally and ensure the title accurately represents your video content. Tools like CoSchedule’s Headline Analyzer can help you craft engaging titles.

Tags

Tags help YouTube understand the content of your video and match it with relevant searches. They play a crucial role in your video’s discoverability.

More on Tags

• Tagging Tip: Use a mix of broad and specific tags. Think about what your audience is searching for rather than what you want to advertise. Resources like AnswerThePublic.com, Google Trends, and TubeBuddy (my favorite YouTube Tool) can help you find the right tags.

The Three C’s: Driving Engagement

If your views are decent but engagement is low – no likes, comments, shares, or subscriptions – it’s time to focus on the Three C’s: Content, Content, Content.

Engaging Content

Your content needs to capture and hold attention. Start with a strong hook in the first few seconds to make viewers want to stay.

• Engagement Tip: Clearly state what the video is about right away. Keep your energy up, be animated, and involve your audience by asking questions and encouraging interaction.

Relevant Content

Create videos that address what people are searching for. Research before you record to ensure there’s an audience for your topic.

• Research Tip: Use the same resources mentioned earlier to see what questions people are asking and what topics are trending in your niche.

Action-Oriented Content

Guide your viewers on what to do next. Use end screens and info cards to direct them to more of your content or to take specific actions like subscribing or visiting your website.

• Direction Tip: Include clear calls to action (CTAs) throughout your video. Tell viewers what their next step should be, whether it’s watching another video, leaving a comment, or checking out your website.

Key Takeaways

1. Thumbnail: Eye-catching and relevant to grab attention.
2. Title: Compelling and keyword-rich to entice clicks.
3. Tags: Accurate and audience-focused to improve discoverability.
4. Content: Engaging, relevant, and action-oriented to boost interaction.

Tip of the Day

Focus on answering people’s questions. Whether you’re entertaining or educating, ensure your content provides value. Become the go-to resource in your niche.

No Views? – The 3 ‘T’s  – No Engagement? – The 3 ‘C’s

To recap, if you’re not getting the views you want, focus on the Three T’s: Thumbnail, Title, and Tags. These elements are crucial for catching attention and drawing viewers in.

On the other hand, if you’re struggling with engagement and viewers are dropping off the video quickly, it’s all about the Three C’s: Content, Content, Content. Ensure your videos are engaging, relevant, and action-oriented to keep your audience hooked.

By mastering the Three T’s and Three C’s, you’ll be well on your way to creating a successful YouTube channel.

🔙 See Day 12  VISIBILITY Who’s Seeing Your Stuff?     Stay Tuned for Day 14: Optimize Your Channel Description 🔜

See all topics for this Series below

Looking for More YouTube Optimization Tips and Best Practices?

Throughout this 30-day series, we’ll explore various strategies to optimize your YouTube channel for maximum growth. Stay tuned for in-depth discussions on thumbnails, descriptions, tags (we’ll explain what those are!), and more! 

Don’t want to miss any of this 30-day training? Subscribe to this blog to receive daily optimization tips and unlock your channel’s full potential. https://follow.it/s/GO9U 

Ready to Level Up Your YouTube Journey? 

As a YouTube mentor, I’m passionate about helping creators like you achieve your goals. Head over to SeniorTuber.com to learn more about the programs and services we offer and discover your best path for YouTube adventure! 

Connect with Fellow Creators: 

Join our supportive Senior Tuber Facebook Community at https://www.facebook.com/groups/seniortuber to connect with other creators, share experiences, and get inspired. 

Fran Asaro, Founder of the Senior Tuber Community 

Fran’s vision is to empower creators of all ages to thrive on YouTube. Her patient and encouraging teaching style caters to mature audiences who prefer a clear, step-by-step approach to learning. 

Click here to learn more about Fran Asaro and her programs! https://services.seniortuber.com/allservices/

Fran’s Favorite Resources

Resources for beginners and seasoned creators: Order these today to start making uploading so much easier!

TUBE BUDDY – A YouTube Content Creators BEST Friend – I never upload a video without using Tube Buddy. With its ability to automate many features and its A.I. program, it will save you loads of time and help you get seen by a larger audience. Use my discount code for up to 50% discount RisingStarBuddy – Order today – https://www.tubebuddy.com/franasaro 

OPUS CLIP – Are you creating your own shorts? Or do you pay someone to do them for you? Opus Clip is a very affordable do it yourself option that produces multiple shorts from your long form videos, and you can schedule the shorts straight from your Opus dashboard. It was a huge game changer for me and I’m sure it will be for you as well. Check it out here: https://www.opus.pro?via=1aab29

Curious about Your Channel’s Performance?

Consider getting a Channel Audit – Learn more here

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