Day 4 of YouTube Optimization Tips – Powerful Descriptions

Mastering Descriptions – The Untold Story

Beyond the Title: The Power of Descriptions

Welcome back to 31 Days of YouTube Optimization Tips to boost your channel results.

Your video description is like a mini promotion, enticing viewers to click and watch. It’s also a valuable tool for search engines to understand your video’s content so that they can help your channel by exposing it to potential fans of your topic. Here’s how to craft compelling descriptions that inform, engage, and optimize your videos for discovery:

YouTube Tip of the Day: Keep your descriptions concise and informative, ideally under 1,000 characters.

Crafting Captivating Descriptions:

1. Hook ‘Em Early:
Include a strong sentence that grabs attention and summarizes the video’s content.

2. Keyword Magic:
Include relevant keywords people might search for to improve search ranking

3. The Call to Action:
Encourage viewers to like, comment, subscribe, and hit the notification bell to stay engaged with your channel. Your call to action (CTA) can also be a link to another related video to the one they just watched or a link to your digital products, services or website.

4. Chapters – 
Timestamps make for Easy Navigation: add chapters to your description for longer videos, allowing viewers to jump to specific sections. For chapters to ‘count’ you’ll need to add at least 3 and they must be at least 10 seconds apart. (see Day 5 for more on Chapters)

5. Title Integration:
Include the title of your video within the first few sentences to reinforce the topic and improve SEO. Your title should optimially show up before the option to click the ‘more’ button in your description.

6. Video Description:
Provide a concise description of the video content, giving viewers a clear idea of what to expect, yet leaving enough to the imagination so they will want to watch the video to learn more.

7. Links
Include relevant links to your website, social media, or other videos within the description.

8. Attributions and Credits:
Acknowledge any collaborators, music, or resources used in your video, including guest appearances.

9. Affiliate Links and Disclaimers:
Add any affiliate links, ensuring you include a clear affiliate disclaimer to comply with guidelines.

10. Contact Information:
Include ways for viewers to contact you, such as an email address or links to social media profiles.

11. Tags and Categories:
Add relevant tags and choose the appropriate category for your video to improve its discoverability.

Remember:

Great descriptions are informative, engaging, and optimized for search. A well-crafted description not only helps viewers understand your content but also boosts your video’s visibility on YouTube. My favorite YouTube optimization tool is Tube Buddy (see below) and they offer automaton for your descriptions to shorten time and insure that you won’t forget anything. Get 50% off by using my link https://www.tubebuddy.com/franasaro (use the discount code risingstarbuddy)

Key Takeaways:

• Video descriptions are crucial for informing viewers and search engines.
• Keep descriptions concise (under 1,000 characters) with a strong opening sentence.
• Include relevant keywords to improve search ranking.
• Add the video title early in the description.
• Encourage viewer interaction with a clear call to action.
• Provide a brief yet informative summary of the video content.
• Use timestamps for better navigation in longer videos.
• Link to relevant websites, social media, and other videos.
• Credit collaborators and include affiliate disclaimers if necessary.
• Provide contact information for viewer engagement.
• Use tags and categories effectively.

🔙 See Day 3 Here: TAGS! You’re It!               Stay Tuned for Day 5: Chapters that make sense! 🔜

See all topics for this Series below

Looking for More YouTube Optimization Tips and Best Practices? 

Throughout this 30-day series, we’ll explore various strategies to optimize your YouTube channel for maximum growth. Stay tuned for in-depth discussions on thumbnails, descriptions, tags (we’ll explain what those are!), and more! 

Don’t want to miss any of this 30-day training? Subscribe to this blog to receive daily optimization tips and unlock your channel’s full potential. https://follow.it/s/GO9U 

Ready to Level Up Your YouTube Journey? 

As a YouTube mentor, I’m passionate about helping creators like you achieve your goals. Head over to SeniorTuber.com to learn more about the programs and services we offer and discover your best path for YouTube adventure! 

Connect with Fellow Creators: 

Join our supportive Senior Tuber Facebook Community at https://www.facebook.com/groups/seniortuber to connect with other creators, share experiences, and get inspired. 

Fran Asaro, Founder of the Senior Tuber Community 

Fran’s vision is to empower creators of all ages to thrive on YouTube. Her patient and encouraging teaching style caters to mature audiences who prefer a clear, step-by-step approach to learning. 

Click here to learn more about Fran Asaro and her programs! https://services.seniortuber.com/allservices/

Fran’s Favorite Resources

Resources for beginners and seasoned creators: Order these today to start making uploading so much easier!

TUBE BUDDY – A YouTube Content Creators BEST Friend – I never upload a video without using Tube Buddy. With its ability to automate many features and its A.I. program, it will save you loads of time and help you get seen by a larger audience. Use my discount code for up to 50% discount RisingStarBuddy – Order today – https://www.tubebuddy.com/franasaro 

OPUS CLIP – Are you creating your own shorts? Or do you pay someone to do them for you? Opus Clip is a very affordable do it yourself option that produces multiple shorts from your long form videos, and you can schedule the shorts straight from your Opus dashboard. It was a huge game changer for me and I’m sure it will be for you as well. Check it out here: https://www.opus.pro?via=1aab29

Disclaimer: I am an affiliate for some of the products and services I recommend. This means I may receive a small commission if you purchase through my link, at no additional cost to you. I only recommend products and services I use and believe in.