Info Cards: Strategic Calls to Action Within Your Videos
Interactive Elements: Info Cards
Info cards are clickable pop-ups that appear within your YouTube video, allowing you to seamlessly promote other content and engage viewers. They’re a powerful tool for keeping viewers interested and exploring more of your channel. Here’s how to leverage info cards for strategic calls to action:
YouTube Tip of the Day: Use a clear and concise title and thumbnail for your info cards to grab viewers’ attention.
Unlocking the Power of Info Cards
What Are Info Cards?
Info cards are interactive elements that pop up in your video, prompting viewers to take specific actions, such as watching another video, visiting a website, or participating in a poll. They are one of the many free real estate items that YouTube offers to enhance viewer engagement and drive traffic within and outside your channel.
Strategic Placement:
Place info cards thoughtfully throughout your video to highlight specific content or calls to action. Here are some strategic points to consider:
- After 30 Seconds: Begin using info cards after the first 30 seconds of your video, since this initial period counts as a view and you don’t want to steer them away to another location.
- Drop-Off Points: Analyze your audience retention data. If viewers typically drop off five minutes into a one-hour video, concentrate your info cards within the first five minutes.
- Content Highlights: Place info cards when you mention related content or when a particular topic may interest viewers in another video.
Consider placing them during:
- Introductions: Introduce related content early on.
- Transitions: Promote other playlists or videos during natural breaks in the video.
- Calls to Action: Encourage viewers to subscribe, visit your website, or follow your social media profiles.
Link Away!
Offer viewers valuable connections through info cards:
- Link to Other Videos: Promote relevant videos on your channel.
- Highlight Playlists: Suggest specific playlists viewers might enjoy.
- Drive Traffic: Direct viewers to your website or social media profiles.
Keep It Clear & Concise:
- Titles: Use clear and captivating titles for your info cards.
- Thumbnails: Include engaging thumbnail images to make your info cards stand out.
- Teasers: Utilize the teaser text (up to 30 characters) to intrigue viewers without giving away too much information.
Key Takeaways:
- What: Info cards allow you to promote other content, playlists, and your website within your videos.
- When: Use strategic placement throughout the video and during calls to action.
- How: Create clear and concise info cards with captivating titles and thumbnails.
Remember: Info cards are a strategic tool to keep viewers engaged and guide them toward further exploration of your content. Utilizing info cards effectively can significantly enhance your channel’s performance and viewer retention.
🔙 See Day 7 Subtitles. Global access, private viewing! Stay Tuned for Day 9: Am I Too Old to Become a YouTuber? 🔜
See all topics for this Series below
| Day | Topic | Day | Topic | Day | Topic |
| 1 | Titles | 11 | Trailers & Featured Videos | 21 | Coming Soon |
| 2 | Thumbnails | 12 | Visibility Options | 22 | |
| 3 | Tags | 13 | Why It's Not Working | 23 | |
| 4 | Descriptions | 14 | Channel Descriptions That Convert | 24 | |
| 5 | Chapters | 15 | Customized Channel Sections | 25 | |
| 6 | Playlists | 16 | 26 | ||
| 7 | Subtitles | 17 | 27 | ||
| 8 | Info Cards | 18 | 28 | ||
| 9 | Too Old To Be A YouTuber | 19 | 29 | ||
| 10 | End Screens | 20 | 30 | ||
| 31 |
Looking for More YouTube Optimization Tips and Best Practices?
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Fran’s Favorite Resources
Resources for beginners and seasoned creators: Order these today to start making uploading so much easier!
TUBE BUDDY – A YouTube Content Creators BEST Friend – I never upload a video without using Tube Buddy. With its ability to automate many features and its A.I. program, it will save you loads of time and help you get seen by a larger audience. Use my discount code for up to 50% discount RisingStarBuddy – Order today – https://www.tubebuddy.com/franasaro
OPUS CLIP – Are you creating your own shorts? Or do you pay someone to do them for you? Opus Clip is a very affordable do it yourself option that produces multiple shorts from your long form videos, and you can schedule the shorts straight from your Opus dashboard. It was a huge game changer for me and I’m sure it will be for you as well. Check it out here: https://www.opus.pro?via=1aab29
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Thanks so much.. i have been thinking about adding videos for too long now and your pointers are so, well, to the point and useful..
Thank you Vidya. I’m hoping for these tips to help others get started. ❤️
Thanks Fran! I’m in this group and want to keep learning from as many sources as possible. Love the info cards. I use them for my videos! I look forward to more of your tips! YouTube is awesome!
I’m over the top when it comes to my enthusiasm about youtube. That’s why I created the senior tuber because it just makes so much sense. Anyone who loves it. Thanks for being here I look forward to getting to know you more.